Okay so.
I spent the last three weeks reading through literally hundreds of thousands of your comments, DMs, and survey responses about drugstore beauty. My eyes are tired but wow - the consensus is *wild*.
We're talking half a million people all basically screaming about the same products.
And honestly? Some of these picks surprised me. Like, I thought certain cult favorites would dominate, but nope. You guys had other ideas.
The Mascara That Broke the Internet (Again)
Look, I know we talk about affordable mascara options constantly. But this year's winner is different.
Maybelline Sky High in the waterproof formula got 73% of votes.
Seventy. Three. Percent.
That's basically unheard of in beauty polling. Usually products get like 20-30% max because everyone's lashes are different, right?
The thing is - it actually lives up to the hype. I've been using it for months and my lashes look insane. Like falsies but better because they're *mine*.
The brush is this tiny flexible thing that gets every single lash. Even those weird short ones in the inner corner that usually get ignored.
And waterproof means it stays. Through workouts, through crying at dog videos, through humidity that makes my hair look like I stuck my finger in a socket.
The Concealer Situation
Here's where it gets interesting.
ELF Camo Concealer beat out literally everything else. Including the luxury ones I thought would win.
Someone in the comments said "why would I pay $30 when this $7 one works better" and honestly... fair point?
The coverage is ridiculous. I use it for under eye darkness and blemishes and it just... works. Doesn't crease if you set it properly. Doesn't look cakey.
Pro tip from the survey responses: warm it up on the back of your hand first. Game changer for blending.
Skincare That Actually Does Something
Okay this is where I got emotional reading responses.
CeraVe Retinol Serum won for beginner retinol products and the before/after photos you guys sent? Insane.
One person said they'd spent $400 on prescription retinoids that irritated their skin, then tried this $18 serum and finally saw results.
The key is consistency apparently. Everyone who loved it used it 3-4 times a week minimum for at least 8 weeks.
Another winner: The Ordinary Niacinamide. I know, I know - it's been hyped forever. But 64% of respondents said it legitimately helped with stubborn breakouts and texture.
Wait..
Let me find this one comment that made me laugh. Someone wrote "my skin was having a full meltdown and this $7 serum said 'sit down'."
Mood.
The Drugstore Dupe Everyone's Obsessed With
So apparently NYX Butter Gloss in Tiramisu is the viral lip combination base everyone's using now.
It's this perfect nude-brown that works on literally every skin tone. Which like.. how?
People are layering it over lip liner, under lipstick, alone for a natural look. It's basically the swiss army knife of lip products.
And it smells like vanilla cupcakes which is either amazing or annoying depending on who you ask.
Hair Products That Don't Suck
Not Your Mother's Curl Talk line swept the curly hair category.
I'm talking 80%+ of curly-haired respondents mentioned at least one product from this line. The defining cream got the most love but honestly the whole range performed.
One girl said she'd tried every expensive curl cream on the market and kept coming back to this $8 one. Another said it gave her definition without crunch.
For straight/wavy hair? Aussie 3 Minute Miracle Deep Conditioner won by a landslide.
Apparently it's the only thing that fixes fried hair without making it greasy. Who knew?
The Sunscreen That Changed Everything
Black Girl Sunscreen dominated.
And not just among Black women - people with all skin tones and types voted for it because it doesn't leave that horrible white cast.
Someone wrote "finally a sunscreen that doesn't make me look like a ghost or feel like I'm wearing spackle."
It also doesn't pill under makeup which is like.. revolutionary? I've tried so many sunscreens that ball up the second you try to apply foundation over them.
This one just melts in. Works great for the no makeup pilling issue everyone complains about.
Blush That Looks Expensive
Milani Baked Blush in Luminoso.
This has been around forever but it's having a major moment again. The shimmer is subtle enough for day but builds up for night.
And the color? It's this peachy-pink that somehow flatters everyone. I tested it on five friends with completely different undertones and it worked on all of them.
Plus the pan is huge. Like you'll have this blush until 2030.
Setting Spray Surprise
NYX Setting Spray beat out Urban Decay All Nighter.
Wild, right?
People said it keeps makeup in place just as well but costs $8 instead of $35. The math is mathing.
I've been using both and honestly? Can't tell the difference in performance. The NYX one might even smell better.
The Eyeshadow Palette Nobody Saw Coming
Wet n Wild Rose in the Air palette got more votes than I expected.
It's $5. FIVE DOLLARS.
And the pigmentation is actually good? The mattes blend easily, the shimmers don't need glitter glue, and there's no weird fallout.
Someone said they use it more than their $60 palettes and I believe them because same.
Lip Liner That Stays Put
Maybelline Color Sensational Shaping Lip Liner in Nude Whisper.
This is the one everyone's using for that overlined look without it being obvious. It's the perfect neutral brown that doesn't look like you drew on your face with a crayon.
And it STAYS. Like you can eat, drink, make out (allegedly), and it's still there.
The Surprise Body Care Winner
Okay this category surprised me.
Tree Hut Sugar Scrub in Moroccan Rose won overwhelmingly. People are obsessed with the smell and how soft it makes skin.
One person said "I get compliments on how I smell and it's literally a $10 scrub from Target."
The oil content is high enough that you don't even need lotion after. Which saves time and money.
Brow Product That Changed the Game
ELF Wow Brow Gel.
Everyone's saying it's identical to Benefit Gimme Brow but $4 instead of $24.
The fibers actually stick to brows and create that fluffy lifted look without being crunchy or flaky. And the tiny brush gets even the shortest hairs.
Here's What I'm Taking Away From This
After reading through all these responses, a few patterns emerged.
First - price doesn't equal quality. Like at all. Some of these drugstore products outperformed luxury alternatives in every category.
Second - consistency matters more than the product itself. The people who saw results used things regularly. Shocking, I know.
Third - what works for influencers might not work for regular people with regular budgets and regular routines. And that's okay.
The Products That Almost Made It
Some honorable mentions that got close:
Revlon ColorStay Foundation - still a cult favorite but didn't win overall
Essence Lash Princess Mascara - came in second for mascara
Neutrogena Hydro Boost - tons of votes but CeraVe edged it out
Physicians Formula Butter Bronzer - beloved but not quite enough votes
What About the Expensive Stuff?
Look, I'm not saying luxury products are bad.
Some of them are genuinely better. The textures might be more refined, the packaging prettier, the experience more luxe.
But for everyday basics? These drugstore products performed just as well according to half a million real people.
And that's worth something.
The Bottom Line
You don't need to spend hundreds of dollars to look good.
These products prove that effective beauty is accessible. That you can build a full routine for under $100 that actually works.
The beauty industry wants you to think you need expensive products to see results. But this survey shows that's just not true.
Real people with real skin and real budgets are getting real results from drugstore products.
And honestly?
That's the most beautiful thing of all.
So yeah. That's what 500,000 readers chose. No fancy marketing, no sponsored posts, just honest opinions from people trying to look and feel their best without going broke.
What do you think? Are any of these in your routine already? Or are there drugstore holy grails you're surprised didn't make the list?
Let me know because I'm always looking for my next budget beauty obsession.
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