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The Coastal Grandmother Trend Gets a Gen Z Update (And I'm Obsessed)

Written by
Jamie Lin

Okay so remember when coastal grandmother took over our feeds last summer?

The linen pants. The oversized button-downs. The whole Nancy Meyers movie vibe.

Well.

Gen Z just grabbed it and made it their own, and honestly? It's kind of genius.

I was scrolling TikTok last week (as one does) and kept seeing these younger creators rocking the coastal grandma aesthetic but like... with a twist. Less Diane Keaton in Something's Gotta Give, more "what if your cool grandma shopped at Urban Outfitters."

And I'm here for it.

What Even Is Coastal Grandmother 2.0?

The original trend was all about that relaxed, beachy elegance thing. Think neutral tones, natural fabrics, expensive-looking simplicity.

But Gen Z took one look at that and said "cute, but make it chaotic."

Check out this video!

See what I mean? It's got that coastal grandma foundation, but with way more personality.

The updated version keeps the relaxed silhouettes and neutral base but adds unexpected elements. We're talking:

Oversized linen shirts paired with baggy jeans instead of tailored pants. Chunky sneakers instead of elegant sandals. Layered silver jewelry that feels more downtown than Hampton's beach house.

Basically? They kept the vibe but ditched the rules.

The Key Pieces That Make It Work

I've been experimenting with this myself (my credit card is crying), and there are definitely some staples that bridge both aesthetics perfectly.

The oversized white button-down is still queen. But now you're styling it unbuttoned over a vintage band tee or cropped tank. Maybe even tied at the waist if you're feeling extra.

Linen everything remains essential. But Gen Z is mixing textures way more - linen with denim, linen with knits, linen with... more linen but in clashing shades. It shouldn't work but somehow it does?

I actually found some amazing affordable linen pieces that look way more expensive than they are. Game changer for this aesthetic without the designer price tag.

Check out this video!

This is exactly the energy I'm talking about. It's polished but not trying too hard.

How It's Different From Other Aesthetics

You're probably thinking "wait, isn't this just another microtrend?"

Kind of yes, kind of no.

Unlike the mob wife aesthetic that dominated earlier this year (maximalist, bold, very extra), this feels more sustainable. It's not about buying a whole new wardrobe - it's about styling what you already have differently.

The coastal grandmother update is basically the anti-trend trend. Which I know sounds contradictory but bear with me.

It's relaxed without being sloppy. Put-together without being stuffy. Expensive-looking without actually being expensive (thank god).

And unlike some viral fashion trends that look great in videos but terrible IRL, this one actually translates to real life. I've worn variations of it to brunch, work meetings, even a wedding recently.

The Gen Z Touch That Changes Everything

Here's what makes the Gen Z version actually different and not just coastal grandmother with a new name.

First - the proportions are way more exaggerated. Everything's either oversized or cropped, no in-between. That's very Gen Z.

Second - sustainability matters more. I'm seeing so many creators thrifting these pieces instead of buying new. Vintage linen shirts, secondhand designer scarves, borrowed-from-grandma jewelry.

Third - it's less precious about the "rules." Mix high and low. Pair luxury with fast fashion. Wear your nice linen pants with beat-up Converse. Whatever feels right.

Check out this video!

Love how she's mixing the classic pieces with modern styling. That's the whole vibe right there.

How to Actually Wear This (Without Looking Like You're Trying Too Hard)

Okay real talk - this aesthetic can go wrong fast if you overthink it.

Start with one coastal grandmother piece. An oversized linen shirt, wide-leg neutral pants, a straw bag - whatever speaks to you.

Then style it like you would normally dress. Seriously.

If you usually wear sneakers? Wear sneakers with your linen pants. If you live in graphic tees? Layer that oversized shirt over one. Already have a go-to jewelry situation? Keep it.

The magic is in the mixing, not in completely changing your style.

I've been living in an oversized cream linen shirt lately (got it from a designer dupe site for like $30) and I literally wear it with everything. Jeans and sneakers for running errands. Over a slip dress for dinner. Tied up with bike shorts for the gym.

It's become my unofficial uniform and I'm not mad about it.

The Accessories That Pull It Together

This is where you can really make the look yours.

Jewelry-wise, think simple but substantial. Chunky silver hoops, layered chains, maybe a vintage watch. Nothing too delicate or dainty - we want pieces with presence.

Bags are where it gets fun. The original coastal grandmother was all about structured leather totes and woven market bags. Gen Z kept the woven bags but added mini backpacks, slouchy hobos, even those tiny shoulder bags that fit approximately nothing.

Sunglasses are non-negotiable. But instead of classic aviators, try wire frames or chunky rectangular shapes. Something with a bit more personality.

And shoes? This is where the Gen Z influence really shows. Yes to espadrilles and slide sandals, but also yes to chunky sneakers, platform sandals, even cowboy boots if that's your thing.

Why This Trend Actually Has Staying Power

Look, I'm usually skeptical about fashion trends that blow up on social media.

Remember the butterfly top craze? The mob wife aesthetic? They're fun but not exactly long-term wardrobe staples.

But this feels different.

Maybe it's because it's rooted in timeless pieces - linen shirts, neutral tones, classic silhouettes. Those aren't going anywhere.

Or maybe it's because it's so adaptable. You can make it work for literally any personal style, any budget, any body type.

I think it's also hitting at the right time. We're all kinda tired of the ultra-trendy, constantly-changing fashion cycle. This aesthetic is like... the opposite of that. It's about investing in quality basics and styling them in ways that feel fresh but not desperate.

Plus, let's be honest - it's comfortable as hell. After years of tight jeans and structured everything, loose linen and oversized silhouettes feel like a vacation for your body.

My Honest Take After Trying It

I'll admit I was skeptical at first.

The whole coastal grandmother thing felt very "not for me" when it first blew up. Too minimalist, too neutral, too... mature?

But the Gen Z update changed my mind completely.

It gave me permission to take those elegant, timeless pieces and make them feel more me. More relaxed. More fun. Less like I'm trying to look like someone's sophisticated aunt and more like I'm just... comfortable in my own style.

I'm not saying I've completely overhauled my wardrobe (my bank account couldn't handle that). But I've definitely started incorporating more of these pieces into my everyday rotation.

An oversized linen blazer here. Some wide-leg cream pants there. A chunky silver necklace that goes with everything.

And you know what? I feel more put-together than I have in months. Without feeling like I'm wearing a costume or trying too hard.

That's the sweet spot, right?

Where to Shop This Look

You don't need to drop serious cash to nail this aesthetic.

I've found great pieces everywhere from Target to Zara to actual thrift stores. The key is knowing what to look for - oversized silhouettes, natural fabrics, neutral colors with good texture.

Honestly, some of my favorite pieces came from random places. A linen shirt from a vintage store for $12. Wide-leg pants from H&M that look way more expensive than they are. A chunky silver necklace from a local craft fair.

The whole point is mixing high and low, remember? So don't stress about where things come from. If it fits the vibe and makes you feel good, that's what matters.

Final Thoughts

So yeah.

Coastal grandmother got a glow-up, and I'm not complaining.

It's proof that trends don't have to be totally new to feel fresh. Sometimes it's just about taking something classic and styling it in a way that feels current and authentic to you.

Plus, anything that makes getting dressed easier while still looking put-together? Sign me up.

Are you trying this trend? Or are you still team mob wife? Either way, I wanna know what you think.

Because honestly, fashion is way more fun when we're all just experimenting and figuring out what makes us feel good.

And right now? Oversized linen and chunky jewelry are making me feel very good indeed.

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Written by
Jamie Lin
Jamie Lin is a product writer and reviewer at Zenify. She covers lifestyle, wellness, luxury, coffee, sex tech, and gaming. Originally from Michigan and of Chinese heritage, Jamie now resides in San Francisco with her partner and a cat named Mochi. When she’s not testing the latest gadgets, she enjoys exploring new coffee shops, indulging in gourmet cuisine, and practicing yoga.