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The Network That Matters: Building Authentic Professional Relationships

Written by
Jemima Oliver

Okay, real talk.

I used to think networking was just.. awkward small talk at events where everyone's pretending to care about each other's elevator pitches. You know the vibe - forced conversations, business cards you'll never look at again, LinkedIn requests from people you spoke to for exactly 47 seconds.

Exhausting.

But here's what nobody tells you: the best professional relationships I've built? They happened when I stopped trying so hard to "network" and started actually connecting with people.

Wild concept, right?

Why Most Networking Advice Is Basically Useless

Let me paint you a picture. You're at some industry mixer, clutching your drink like a security blanket, scanning the room for someone who looks approachable. You finally strike up a conversation, exchange pleasantries, promise to "grab coffee sometime" (you won't), and move on to the next person.

Rinse and repeat until you can escape.

I've been there. We've all been there.

The thing is? That's not networking. That's just... collecting contacts. And there's a massive difference between having 500 LinkedIn connections and having 5 people who'd actually take your call on a random Tuesday.

The network that actually matters isn't about quantity. It's about depth.

What Changed Everything For Me

So I was scrolling through my contacts last year, feeling kinda stuck in my career. I had all these "connections" but felt weirdly isolated. That's when it hit me - I'd been treating relationships like transactions.

Ugh.

I started reaching out to people differently. Instead of the generic "let's catch up!" message, I'd send something specific. Like, "Hey, I saw your post about that project launch - the way you handled that client pushback was brilliant. Would love to hear more about your approach."

Guess what? People actually responded. Like, genuinely responded.

Because here's the secret nobody wants to admit: everyone's starving for authentic connection in professional spaces. We're all tired of the performative networking dance.

The Real Way To Build Your Circle

Forget everything you've heard about "working the room" or having a perfect pitch ready. That stuff makes my skin crawl, honestly.

Instead, try this.

Start with curiosity. Actual curiosity, not the fake kind where you're just waiting for your turn to talk. When you meet someone new, ask them about the work that excites them right now. Not their job title - their actual work.

The difference is everything.

I met someone at a conference last month who works in a completely different industry. We started talking about the challenges of negotiating remote work arrangements, and suddenly we were 45 minutes deep into this conversation about work-life balance and setting boundaries.

No elevator pitch. No business card exchange. Just two humans talking about real stuff.

We're still in touch. She's become one of my go-to people for advice.

The Follow-Up That Actually Works

Here's where most people mess up the whole thing.

You have a great conversation with someone, maybe even grab that coffee, and then... nothing. Radio silence. Until you need something six months later and slide into their DMs with a favor request.

Yikes.

The follow-up game is where relationships actually get built. And it doesn't have to be complicated or time-consuming.

I keep a simple note in my phone - just names and little details from conversations. When I see an article about something they mentioned, I send it over. When they post about a win on LinkedIn, I comment something genuine (not just the thumbs up emoji, come on).

It's about staying present without being annoying. There's a balance there.

My friend Sarah does this thing where she sets calendar reminders to check in with key people every few months. Not with an agenda - just a genuine "thinking of you, how's that project going?" message.

Honestly? Genius.

When Your Network Actually Pays Off

I know this sounds cheesy, but the best opportunities I've gotten weren't from applying to job postings or cold emailing strangers.

They came from relationships.

Like when I was ready to ask for a raise, I reached out to a mentor I'd built a relationship with over two years. She didn't just give me generic advice - she walked me through her own negotiation strategies and even reviewed my email draft.

That conversation literally changed my salary trajectory.

Or when my friend Emma was thinking about starting a side hustle, she tapped into her network of creators who'd been through it. They shared everything from pricing strategies to client red flags. Real, practical stuff you can't google.

That's the power of authentic relationships - people actually want to help you succeed when they feel genuinely connected to you.

The Uncomfortable Truth About Networking

Here's what I wish someone had told me earlier: building meaningful professional relationships takes time. And effort. And genuine care about other humans.

You can't hack it with some magic formula or perfect LinkedIn strategy.

I see so many people treating networking like a game - trying to connect with the "right" people, angling for introductions to executives, collecting contacts like Pokemon cards.

But the people who've actually helped me most in my career? They weren't the ones with impressive titles. They were the ones I built real relationships with.

The colleague who became a friend and now gives me unfiltered feedback on my ideas. The person I met at a workshop who I text when I need a reality check. The mentor who remembers details about my life and checks in when things get rough.

Those relationships didn't happen because I had a strategy. They happened because I showed up as myself.

Making It Work When You're Introverted

Look, I get it. Not everyone's energized by social situations. Sometimes the thought of networking events makes you want to hide under your desk.

Same, honestly.

But here's the thing - authentic networking isn't about being the most outgoing person in the room. It's about making genuine connections, however that works for you.

Maybe that means one-on-one coffee chats instead of big events. Or connecting with people through thoughtful comments on their work online. Or joining smaller, focused groups where deeper conversations happen naturally.

I've built some of my strongest professional relationships entirely through Instagram DMs and Zoom calls. Never met these people in person, but they're in my corner when it matters.

The medium doesn't matter. The authenticity does.

What To Do Right Now

Okay, so you're reading this thinking "cool, but where do I actually start?"

Fair question.

Pick three people in your current network - not the ones you're trying to impress, but the ones you genuinely vibe with. Reach out this week with something specific and real.

Not "we should catch up sometime."

More like "I was thinking about that conversation we had about burnout, and I'm curious how you're handling things now" or "Saw you switched roles - would love to hear what pushed you to make that move."

See what happens when you approach relationships with actual curiosity instead of a hidden agenda.

And if you're looking to level up your career game? Check out these LinkedIn influencer secrets that actually work, or dive into real stories about intern to VP career moves that'll give you serious motivation.

But honestly? The best career move you can make is investing in relationships that feel real. The ones where you're not performing or positioning - just connecting.

The Bottom Line

Your network isn't your net worth or whatever that saying is.

Your network is the people who'd text you back on a Sunday with advice. The ones who celebrate your wins without jealousy. The humans who remember what matters to you and check in when you're quiet.

Building that kind of network? It's not about attending more events or optimizing your LinkedIn profile (though sure, those things don't hurt).

It's about showing up authentically, being genuinely interested in others, and playing the long game with relationships.

The professional world is already full of enough surface-level interactions. Be the person who goes deeper.

Trust me - that's the network that actually matters.

Now if you'll excuse me, I have some follow-up messages to send. Because that's what this whole thing is about, right? Actually staying connected to the people who matter.

Your move. ✨

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Written by
Jemima Oliver
Jemima Oliver is a lifestyle and culture writer at Zenify, where she covers everything from wellness trends to in-depth profiles of women shaping the world. With a degree in journalism from NYU and nearly a decade of reporting experience, Jemima brings a sharp yet empathetic lens to her storytelling. When she’s not chasing stories, she’s usually found sipping an oat latte at her favorite bookstore café or planning her next solo trip.